Study: Amazon, HSN among best customer experiences

New York – Retailers Amazon.com, HSN, Newegg, QVC and Zappos.com were among the 15 companies receiving the highest ratings in the 2015 Forrester Research Customer Experience Index. Forrester data indicates that improving the customer experience is a strategic priority for 73% of businesses, yet only 1% of companies deliver an excellent customer experience.



Based on a survey of 46,000 consumers, the Index measured and ranked approximately 300 large U.S. brands, across 17 industries, on the quality of their customer experience. Insurance provider USAA is ranked number one overall.