MasterCard buys cloud analytics firm Applied Predictive Technologies

Purchase, N.Y. - MasterCard will acquire cloud-based analytics provider Applied Predictive Technologies (APT) for $600 million.



APT’s Test & Learn platform enables users to apply analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.

This acquisition complements MasterCard’s recent acquisition of 5One, a London-based retail consulting and analytics firm. As part of the company's services portfolio, APT will now have access to MasterCard's analytics suite, consulting capabilities, marketing services and global footprint.



“In today’s competitive business climate, companies need analytics that are easy to use and drive action,” said Kevin Stanton, president of MasterCard Advisors. “APT’s world-class talent, technology and Test & Learn platform, matched with MasterCard’s analytics, will give our customers the advantage of enhanced and actionable decision making.”



This transaction is anticipated to close in second quarter 2015, subject to customary closing requirements.