Consumer Analytics

Sean Claessen, executive VP strategy and executive creative director, Bond Brand Loyalty, spoke with Chain Store Age about how retailers can build customer relationships and loyalty in the era of omnichannel engagement.

David’s Bridal gets personal with advanced digital analytics

There are few events more personal in a woman’s life than her wedding.

By Mihir Kittur, co-founder and chief innovation officer, Ugam

2015 is seeing enormous growth in the number of product SKUs listed online, and e-commerce and content managers will be tasked with the rapid onboarding of those SKUs. However, adding SKUs alone won’t be enough; they also need to have the right assortment and the right price and deliver a better shopper experience.

With the one year anniversary of Walmart’s Saving Catcher app approaching, the executive who led its development is slated to give an update on what’s next for the price comparison app at a May 14 event in Bentonville.

Greg Chandler, senior marketing director of customer engagement at Walmart, is the featured speaker at an upcoming meeting of Doing Business in Bentonville. Chandler is scheduled to speak on the topic of “Walmart mobile retail – how Savings Catcher is changing the way Walmart things about digital retail.”

Amazon has climbed to the top of the social shopping ranks, thanks in part to the introduction of #AmazonCart and #AmazonBasket.

Bi-Lo Holdings wants to tap into its shoppers’ digital lifestyles with a 360-degree mobile app and website experience that delivers personalized coupons based customer shopping habits.

Minneapolis – Target Corp. is reportedly testing a solution that automatically recommends sponsored videos to Web users based on the content they are reading. According to Advertising Age, Target is piloting the Kargo Kapsule application, which recommends sponsored videos that relate to the content displayed on a consumer’s Web screen.

New York – While most observers agree there will not be widespread adoption of technology to accept payments from EMV-compliant payment cards in the U.S. by the October 2015 fraud liability shift deadline, Forrester Research is less optimistic than most. In a research note, Forrester said retailer concerns about the ROI of spending on chip and PIN technology, as well the development of new secure payment methods, will delay widespread adoption of hardware and software needed to accept chip and PIN payment in the U.S., until 2020.

San Diego – Engaging consumers online seems like it should be easy – after all, virtually every consumer is actively online and using multiple social media platforms at this point. However, this also means that all of your competitors are also trying to engage the public across multiple online and social channels, resulting in a huge morass of digital noise. To stand out, retailers need to ensure their digital engagement strategy is consistent, timely and personalized.

Now that the smoke has cleared from the initial release of the Apple Watch, retailers can take a more objective look at how this latest innovation in wearable technology might disrupt customer engagement and the overall customer experience. Here are three thoughts on how Apple Watch could shift the retail landscape.

Small Screen, Big Challenge/Opportunity