Consumer Analytics

Los Angeles -- CBRE Group announced that Melina Cordero, a retail analyst, consultant and researcher has joined the company as head of retail research, the Americas. Cordero will work closely with CBRE Retail business-line leaders and professionals to generate innovative, in-depth research and analysis to inform CBRE clients about the ever-changing retail and shopping center industries.

While rumors of Amazon launching a chain of physical bookstores seem to be exaggerated, there is no question that pure-play retailers are beginning to make inroads into the brick-and-mortar channel. Over the past couple of years, e-tailers as diverse as Warby Parker, Bonobos and Birchbox have not only opened stores, but committed themselves to expanding in the space.

Here are a few good reasons for virtual enterprises to consider selling items in a “real” environment.

Buy Online, Pickup at Your Store

We often talk about how to avoid, deter and block bots. But much opportunity lies in figuring out how to distinguish between good and bad bots, and to understand how the distinctions change across applications and environments, especially within the retail industry.

As retail enters a technology-centric, omnichannel era, the good old fashioned coupon remains as important as ever.

According to a new study of 11,000 consumers from digital offers platform RetailMeNot Inc. and ad intelligence provider Placed Inc., more than three in five shoppers actively seek out coupons in preference to other types of promotions.

Dating websites exploit data relationships to find great matches and the same approach can help retailers make a love connection with their customers.

Online dating is a huge success story. Estimated to be a $2 billion global business, about one in every ten Americans is using an online site or mobile dating app to look for love today.

A digital consumer touch-point long thought to offer little in the way of “hard” ROI appears to be changing that trend.

According to a study of aggregated, anonymized U.S. traffic and revenue data from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), there was a 138% increase in total social revenue during 2015 compared to 2014.

According to Forbes, during the week of Feb. 1, eBay Inc. remediated a flaw in its network security program that allowed hackers to place malware within the “active content” eBay merchants use to deliver pop-up ads and other dynamic messaging to customers. However, this action may not be enough to address wider security issues at eBay. [Forbes]

Positive trends with its online business were not enough to help Kohl’s offset in-store weakness and intense competition, which pressured profits and caused a significant downward revision in guidance.

Kohl’s said its fourth quarter same-store sales increased 0.4% while the digital business grew 30%. Full year same store sales increase 0.7%.