Consumer Analytics

The surge in fraudulent e-commerce transactions which was predicted in the wake of U.S. EMV compliance may already be happening.
 
According to the new Online Fraud Index from payment platform provider Pymnts.com and security technology vendor Forster, fraud attacks on U.S. online retailers rose 163% during the first three quarters of 2015. Interestingly, this large increase in online fraud preceded the Oct. 1, 2015 EMV mandate, although many retailers had already begun or even completed EMV compliance efforts during that time.
 

Jo-Ann Fabric and Craft Stores has named a new leader for its loyalty and customer relationship management programs.

Steve Miller joins Jo-Ann Fabrics from McKinsey & Company, where he served global clients as an engagement manager within the premier consulting firm’s marketing and sales practice. His work as a project manager afforded him the opportunity to gain experience across all functional areas in leading retail and consumer organizations, which includes building CRM and loyalty programs for Fortune 500 companies.

The surge in fraudulent e-commerce transactions which was predicted in the wake of U.S. EMV compliance may already be happening.

According to the new Online Fraud Index from payment platform provider Pymnts.com and security technology vendor Forster, fraud attacks on U.S. online retailers rose 163% during the first three quarters of 2015. Interestingly, this large increase in online fraud preceded the Oct. 1, 2015 EMV mandate, although many retailers had already begun or even completed EMV compliance efforts during that time.

The results are in, and there is no question about what is happening with mobile retail.

According to a new study of 1.4 billion online transactions during fourth quarter 2015 from performance marketing technology provider Criteo, mobile transaction share grew 15% from the same quarter the prior year. Mobile transactions accounted for 30% of all online transactions in the quarter.

E-commerce platform Shopify wants to help social media content creators expand into the world of online sales.

Shopify is partnering with FameBit, a Santa Monica, California-based platform that allows social media influencers and brands to collaborate for product and service endorsements. The new partnership will allow more than 31,000 of FameBit’s influencers to leverage Shopify’s VIP program and technology to expand into e-commerce.

There are a lot of options in decorating a home, and Los Angeles-based specialty home furnishings retailer Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP of customer and chief marketing officer of Z Gallerie, during an interview with Chain Store Age. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

It has been roughly four months since the Oct. 1, 2015 liability mandate for U.S. retailers to adopt EMV – how much progress has been made?

Fashion and department stores, perhaps more than other retail segments, understand the benefits of visual merchandising. Consumers may set out to shop for a specific item, but seeing “that item” curated as part of an outfit with related garments and accessories is a surefire way to upsell complementary apparel.