Consumer Analytics

Staples and Microsoft are launching an innovative program that pairs customers with the right Windows device to suit their needs.

The new program is called Microsoft Match and be available exclusively on www.staples.com/microsoftmatch and in select Staples stores.

Dick's Sporting Goods is targeting fitness-minded women with an all-new video campaign.

The retailer has begun airing eight 15-second commercial spots and one 60-second spot on sites such as Hulu, ESPN and ESPNW, and on May 15, the commercials will debut on TV. The company says these ads are the first to target women specifically under Dick's Sporting Goods’ broader “Who Will You Be?” campaign, which launched in March.

Tarrytown, N.Y. -- DLC Management Corporation, a national owner and operator of open-air shopping centers, announced its new partnership with LOC Card, a universal card that supports merchants’ existing loyalty programs.

With LOC Card, consumers can now use one card across all participating merchants at their preferred DLC shopping center to access and engage with each merchant’s loyalty program. The LOC Card replaces that key ring full of loyalty card key tags and streamlines the process, saving time at the register.

Armonk, N.Y. -- IBM and Facebook on Wednesday announced they are teaming up to help retailers and other brands provide more personalization in their marketing efforts on the social network.

The two companies said they are now working together to integrate Facebook’s existing ad technologies, such as Custom Audiences, into IBM’s array of tools and services for retailers.

Seattle -- Online retailer Zulily has launched of its first major website redesign, which will provide a more customized daily shopping experience for each of its customers.

"We are changing the way people shop by allowing customers to easily discover unique and special products every day," said Darrell Cavens, CEO of Zulily. "The site redesign is the first of several initiatives for the year that will allow us to continue to surprise and delight our customer each and every day."

HSN’s push to make it easier for smartphone shoppers to buy its products online was successful in the first quarter, with the multichannel retailer reporting a big increase in mobile sales.

Digital sales at HSN grew 18%, with mobile sales increasing 31%. HSN earned $0.63 per share in the first quarter, exceeding analyst expectations of $0.58 per share. Similarly, revenue of $841.9 million was better than the $826.08 million analysts expected. 

DSW Inc. has been on a win streak lately, with growing profits and store counts. Now the retailer has notched another win, this time for its excellence in omnichannel retailing.

New York -- Thirty percent of consumers either own or plan to buy a wearable device in the next 12 months, and 34% of those consumers want wearable technology to make their lives easier – and that includes shopping. Those are among the findings of a new study by PowerReviews, a ratings and reviews provider.

Oak Brook, Ill. -- Retail Properties of America announced that it has closed on the off-market acquisition of a 38,000-sq.-ft. community center located in Tysons Corner, which is in the Washington, D.C./Baltimore corridor.

Recently renovated in 2012, the property is anchored by Golfsmith and shadow-anchored by Best Buy. It is also supported by national fast-causal restaurant offerings including Chipotle, Chick-fil-A and Roti. The property was purchased off-market for approximately $31.6 million.

A major Canadian grocery chain has a new partner in its quest to improve its omnichannel capabilties.

Metro Inc. has partnered with XCCommerce Inc. to install XCCommerce’s Promotion Solution Suite in support of Metro’s omnichannel promotion and targeted coupon strategy.