Zulily’s first-ever site redesign emphasizes enhanced customization and usability

Seattle -- Online retailer Zulily has launched of its first major website redesign, which will provide a more customized daily shopping experience for each of its customers.



"We are changing the way people shop by allowing customers to easily discover unique and special products every day," said Darrell Cavens, CEO of Zulily. "The site redesign is the first of several initiatives for the year that will allow us to continue to surprise and delight our customer each and every day."



The site includes new functionality, including a complete one-to-one experience for each customer, improved shopping capabilities and technology that underscores the new and fresh products offered on the site. With 55% of North American orders placed via mobile devices, the site redesign incorporates a completely responsive interface to engage with each and every user, on whichever device they choose to browse and shop -- from desktop to mobile website.



With over 100 new events and 9,000 products launching daily, the customized site will also allow the company to continue expanding its product offering to serve a growing yet varied customer-base, while providing a tailored experience to each individual user.