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Metro turns to XCCommerce for omnichannel tune-up


A major Canadian grocery chain has a new partner in its quest to improve its omnichannel capabilties.

Metro Inc. has partnered with XCCommerce Inc. to install XCCommerce’s Promotion Solution Suite in support of Metro’s omnichannel promotion and targeted coupon strategy.

As an integral part of their future growth strategy Metro will implement XCCommerce’s promotion management, execution, continuity, and central coupon capabilities in over 600 stores across Metro’s banners.

With the high cost of acquiring new customers, Metro is focused on increasing the lifetime value of each shopper by providing meaningful brand engagement and relevant Omni-channel promotions. Metro’s implementation of the XCCommerce Promotion Suite will enable Metro to provide high value customer personalization through the creation and execution of targeted, customer specific promotions and coupons.

“Our biggest asset is our customer. Cultivating and maintaining a relationship where we attract, engage, and reward our customers will have a direct impact on increasing their basket size and shopping frequency,” said Jacques Couture - CIO, Metro. “It was imperative that Metro select a platform that would provide us with the ability to reward both loyalty and regular customers, by enabling the rapid creation of unique and personalized promotions and coupons, and allow redemption in any channel in which the customer chooses to engage.”

“We are delighted that Metro has selected our Promotion Solution for its ability to provide targeted and relevant weekly coupons and promotions to its 3.4 million customers. With over 17 million weekly coupons and promotions it is critical for Metro to have a quick and accurate cross channel setup and execution. Our products’ stability, scalability and rich functionality will support and contribute to Metro’s future growth plans,” said Nabil Tabet, president of XCCommerce.

Metro Inc. operates a network of more than 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.

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