Consumer Analytics

I recently participated in an SAP-sponsored panel discussion on Game-Changers Radio about how consumer product companies are using real-time consumer insights and engagement. Buoyed by constant customer connectivity, consumer product firms are gaining a much clearer and timelier picture of their end customers, and also directly engaging them near or in real time.

The CEO of Amazon.com is hitting back against an article in the New York Times over the weekend that accuses the retailer of having a ruthless and even abusive workplace culture.

According to CNBC, an internal memo (excerpt below) from CEO Jeff Bezos being circulated at Amazon.com calls the article inaccurate and beyond “isolated anecdotes.” Bezos also made the rounds on newspaper websites and on cable TV lambasting the Times article as "not the Amazon" he knows.

QVC just gained some credibility among hipsters and millennials by buying a popular Internet flash sale site that caters to those younger shoppers.

GameStop is known for innovative promotions, but now the specialty retailer has made social marketing personal with its latest Summer at GameStop event.

The retailer has announced the winners of Summer at GameStop, a five-week social engagement and contest series aimed at gamers who shared their personal stories on how video gaming brings fans together to create unique friendships and lifelong relationships - and brought longtime friends together from across the country in the process.

A new study seems to support the theory that holiday shopping is often starting earlier than commonly thought, especially online.

Nike has made over its Seattle flagship with a more contemporary look and technology that help customers select running shoes that are the perfect match for their feet and gait.

The store features such unique design elements as a custom neon sculpture celebrating sport icons and the city's cultural symbols. An art installation signed by Seattle Seahawks players honors Seattle's sports fans.

New York -- Kroger is partnering with Liberty Mutual on a new loyalty card program for shoppers, Loyalty360 reported Thursday.

Kroger will reward loyalty program members with fuel points for purchasing insurance, according to the agreement.

When it comes to the rapidly changing retail landscape and how retailers should respond to engage shoppers, it turns out that it's not all about the app.

A new study by Forrester Consulting commissioned by RetailMeNot Inc. shows that while today's consumers overwhelmingly prefer to access the Internet on their mobile devices, only 30% use retailer applications to purchase products. In fact, 60% of consumers have two or fewer retailer apps on their phones, and 21% have none.

Kroger is partnering with Liberty Mutual on a new loyalty card program for shoppers, Loyalty360 reported Thursday.

San Diego, Calif. -- Sports Authority is making good on its promise to make its online site more robust and engaging.

The retailer announced it is renewing its relationship with personalization solutions provider Certona for the fifth consecutive year. By creating rich online experiences for customers, Certona has been a critical component of Sports Authority’s personalization strategy since 2010.