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Consumer Analytics

  • Analysis: Amazon Dash not yet on fast track

    It’s been more than a year, but consumers still are not rushing to use Amazon Dash buttons.   New analysis of e-receipts from a daily panel of more than 4 million online shoppers from digital commerce research firm Slice Intelligence shows that fewer than 50% of people who bought a Dash button have actually made an order.  

  • Study: Targeting Hispanics worthwhile for grocery retailers

    Hispanic shoppers enjoy grocery shopping significantly more than the average U.S. consumer, in part, because they consider the experience a social endeavor, according to a new study from Acosta Sales & Marketing and Univision, “The Why? Behind the Buy U.S. Hispanic Shopper Study.”  

  • New e-commerce platform seeks to reshape women’s apparel shopping

    Determining if an online clothing purchase will fit properly is a challenge for many women.    Launched in May 2016, e-commerce site Fovo curates apparel selections that are tailored to female shoppers’ specific body shapes.   “The way forward is personalization,” said Fovo cofounder Kiana Anvaripour in a Chain Store Age interview. We want to help women optimize the experience of shopping online for apparel so the ‘endless scroll’ doesn’t exist.”

  • Study: Back-to-school forecast looks sunny

    Many kids are just starting their summer vacations, but back-to-school shopping is well underway.  

  • Nimble small- to mid-level retailers steal share from larger, traditional chains

    Think online is the biggest challenge traditional retailers face? Think again.  

  • Analysis: Is Ralph Lauren Corp. moving away from luxury?

    Ralph Lauren Corp. made headlines with its June 7th announcement that it planned to close 50 stores and lay off 1,000 employees as part of a restructuring in response to lower sales.     The announcement  didn't go into specifics about the luxury brand’s plans to correct its course. But some industry insiders speculate that the background of Ralph Lauren CEO  Stefan Larsson, who took the reins of the company in September,  holds the key.   

  • Lands’ End names new marketing chief in leadership shakeup

    Specialty apparel retailer Lands' End is making a number of new executive appointments in the marketing and merchandising areas of the company.

  • Study: Millennial shoppers can be selfish, too

    Despite their reputation as a generation dedicated to the greater good, millennial consumers are in some ways more narrowly focused than their Gen X elders.   According to a new study of more than 7,000 global consumers conducted online in April age 18-55 conducted by sales and marketing firm Daymon Worldwide, 35% of both millennial and Gen X consumers prefer buying sustainable products.  
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