Consumer Analytics

The importance of technology is highlighted in a promotion at Whole Foods Market.

While Whole Foods and other food retailers struggle against increasingly stiff competition, Publix seems to be answering potential threats to its business with ease, if the company's second quarter results are any indication.

Portland, Ore. -- Adidas is taking its act on the road and letting shoppers get up close and personal with its high-tech footwear.

Adidas has launched “Boost Experience by Adidas,” an interactive mobile space celebrating Adidas products and its “Boost” cushioning system. To see a video of the space, which will tour the country’s top running events, click here

The concept of mobile first has been around for a while – most notably when Eric Schmidt announced Google would focus on ‘mobile first’ back in 2010. However, the concept still means different things to many different people.

It’s not far-fetched to say that mobile technologies have permeated our lives. You no longer go online, you are online and you carry it around in your pocket. Just like Dr. Michio Kaku says, “Today, your cell phone has more computer power than all of NASA back in 1969, when it placed two astronauts on the moon."

New York -- The big spenders are at Costco.

People spent 149% more at Costco than at other retailers, according to mobile-location firm Placed, which linked store spending to tracked locations. Best Buy BJs, Sam's Club and Ikea also ranked high, Advertising Age reported.

Menlo Park, Calif. – Facebook is preparing a move from Instagram advertising to actual Instagram commerce.

In a call with investors, Facebook COO Sheryl Sandberg said that the social media giant would roll out the ability to purchase items directly from Instagram ads as part of an expansion of Instagram ad formats.

For the first time in history, business and consumers can be robbed and conned by strangers who are thousands of miles away and nearly impossible to catch. The e-commerce ecosystem is clearly struggling to cope with all the new and multiplying forms of fraud.

WOONSOCKET, R.I., and ARMONK, N.Y. — CVS Health and IBM on Thursday announced they will use predictive analytics and Watson cognitive computing for care management services for patients with chronic disease.

Online home furnishings retailer Wayfair is partnering with Sherwin-Williams on a digital tool that aims to help shoppers plan and execute their DIY projects.

Wayfair.com plans to launch a Restore & Renew DIY Hub: a custom-designed online resource that features four Sherwin-Williams Diversified Brands, including Purdy, Krylon, Thompson’s WaterSeal and Minwax, with exclusive content that will help consumers bring their DIY projects to life. 

New York -- A recent study shatters several myths about the largest generation of young people since the baby boomers: millennials.

“At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” said Robert Tomei, IRI’s president of consumer and shopper marketing.

Tomei said he sees a lot of potential for marketing growth.