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Four In-Store Trends Marketers Can’t Ignore in 2015
By Gary Lee, InReality As 2014 comes to a close, one thing is clear—traditional retailing is under fire. Consumers, not brands or retailers, now hold the reigns of power. And, to survive, marketers in brick-and-mortar must take a fresh approach to physical retailing, and carve out a unique value proposition for the in-store experience, one worthy of the consumer’s precious time. -
Kroger joins Energy Star elite
Cincinnati - The Kroger Co. has been accepted as an “Elite Member” of Energy Star Certification Nation by the U.S. Environmental Protection Agency (EPA). Kroger was the only grocery retailer granted Elite Member certification status, which was granted to organizations that earned Energy Star certification for at least 150 buildings in 2014.
