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Giving consumers the power to negotiate can transform e-commerce
E-commerce has changed the way consumers purchase products, but until very recently, the basic structure of the transaction and sale itself hadn’t evolved much: People browse for products they want, compare prices across sites, maybe submit a code for a discount coupon if they have one and make a purchase. But a recent development points to a big change on the horizon for ecommerce, and the symptom is the massive sales growth achieved by major retailers who have embraced the new model.
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Specialty retailer Sabon boosts digital holiday sales with Dynamic Yield personalization
New York – Omnichannel specialty bath and beauty product brand Sabon boosted its online sales 35% during Black Friday and Cyber Monday by implementing Dynamic Yield’s personalization engine. Sabon saw lifts across key metrics including user engagement, total page views, time spent on site and sales.
