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PwC: CPG retailers and providers use IT to connect with customers
Washington, D.C. -- Retailers and consumer packaged goods (CPG) companies are increasingly using technology to better connect with customers and drive profits, according to a new study from the Grocery Manufacturers Association and PwC US.
Results of “Growth Strategies: Unlocking the Power of the Consumer” indicate that despite generally slowing retail net sales growth in 2012, food, beverage and household products companies experienced positive net sales growth of 7%t, 5.5% and 3.2%, respectively.