Artificial Intelligence

fred’s Super Dollar franchise chooses Camgian to drive business efficiency
Starkville, Miss. -- Camgian Microsystems announced today the closing of a new contract to deploy Egburt into the largest fred’s Super Dollar franchise group in the U.S. to provide company personnel with real-time actionable intelligence through the monitoring of equipment health and customer foot traffic.
Tech Bytes: Three Lessons from the Plug and Play Retail CMO Summit
Chain Store Age’s exclusive media partnership with Silicon Valley accelerator Plug and Play Tech Center offers many benefits. Among them is the chance to escape to the warmth and sunshine of northern California from one of the snowiest winters in the history of New England.

Survey puts average mobile fraud loss per company at $92.3 million

New York -- Companies are losing as much as 25% of online revenues an average per respondent of $92.3 million per year – to mobile fraud, according to a study by RSA and TeleSign, a provider of mobile identity verification solutions. Nearly one-third of organizations lost as much as 10% and up to 25% of revenues due to mobile fraud.
Rebecca Minkoff, New York
Customer understanding key to retailer success

New York -- Customer analytics is a key component to retail success; CSA talked with Buxton's Bill Stinneford at NRF's Big Show in New York City about tech trends and the importance of understanding exactly who your customer is.

Watch video here.
Retailers advance cyber crime agenda with key hire

The retail industry’s data security efforts were upgraded week when the Retail Industry Leaders Association named the former Texas chief information security officer to lead the trade group’s new intelligence sharing organization.

RILA said Brian Engle would serve as executive director of the Retail Cyber Intelligence Sharing Center (R-CISC) and be responsible for managing the organization’s daily affairs.
Deeper Dive: Forever 21 and Oracle

Forever 21 is planning to open 600 new stores in the next three years, and is helping to ensure those stores attract shoppers with Oracle Retail merchandising and assortment planning technology. By more accurately and efficiently predicting what precise individual items (including SKU-level variations) will be in demand in specific locations at specific times, Forever 21 is making stores as customer-centric as possible.
Me-Ality launches online denim shopping experience

San Francisco -- The digital sizing station Me-Ality that made headlines for creating a denim size-matching solution inside Bloomingdale’s stores has now launched a new online retail shopping experience that allows shoppers to personalize their favorite brands to their own body shapes.
Target taps Tesco vet for digital transformation

Target’s goal of becoming a leading omnichannel retailer will be led by Tesco veteran Mike McNamara who joins the company as executive vice president and chief information officer.
3 Day Blinds personalizes content with Marketo

Irvine, Calif. – Custom window covering retailer 3 Day Blinds is taking customization to a new level. The company has selected the engagement marketing platform from Marketo Inc. to create and deliver personalized content to new and existing customers, drive revenue increases and streamline marketing activities.
One-on-One at Retail's Big Show 2015: Q&A with Microsoft's Karen Garette

CSA Editor Marianne Wilson interviews Karen Garrette, Global Retail Industry Director at Microsoft Dynamics.
Tech Guest Viewpoint: 6 Ways Big Data Could Damage Your Business

By Owen Shapiro

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.

While you are preparing to take maximum advantage of all the glorious opportunities Big Data offers, keep in mind that the devil in Big Data could be in these overlooked details: