Artificial Intelligence

Automated interaction is increasingly preferred by digital shoppers — and demand is increasing.   Specifically, 44% of shoppers said that if a company could get it right, they would prefer to use a chatbot or an automated assistant for customer service interaction — up four points from the 2015 survey. Half of them said that they would rather conduct all brand interaction via text/messaging, with 39% saying the digital-first methods are more effective than talking.  

With many Thanksgiving weekend digital purchases stemming from searches, the convenience of mobility is helping to drive this uptick.   That’s according to the “2016 Search Spend and Purchase Report,” from NetElixir. The study analyzing more than 11 million visits across four different verticals (food and gourmet, consumer electronics, apparel and gifting), starting on Thanksgiving Day through Cyber Monday.  

Clearly, Cyber Week’s promotions helped to produce record-breaking sales — but discounts alone won’t drive success this holiday season.   Let’s face it — even the best deals won’t matter if a retailer doesn’t have those highly-coveted Hatchimals or wireless Dr. Dre Beats in-stock and ready to be shipped in record-time. This battle will be won with a focused staff that is trained and ready to handle an onslaught of incoming orders; respond to customer questions and efficiently fulfill orders.

At a time when consumers have been trained to hold out for the sale, lingerie retailer Etam has entered into a partnership with First Insights designed to empower the brand to get the product and price right the first time.       

Mall of America is debuting new wayfinding kiosks that expand the concept of the typical mall directory.         The mall recently installed six interactive wayfinding kiosks, from Express Image, that provide shoppers with customized assistance in as little as 10-20 seconds.   

Visa’s new acquisition promises consumers more digital security when making payments on their laptop, mobile app, or connected device.   Visa is acquiring e-commerce payment authentication provider CardinalCommerce, a move that will enable the card issuer to deliver shoppers more secure, seamless digital payments, and help accelerate digital commerce. While Visa did not disclose financial terms of the transaction, the deal is expected to close in Visa’s second fiscal quarter 2017.  

This holiday season shoppers will see many new high-tech and digital advancements in stores, from self-service kiosks and free Wi-Fi to mobile pay and retail apps. In the coming years, shoppers may even find robots helping them face-to-face.  

The need for digital transformation, more integrated IT and operations, business security, and rethinking the future of work are among the themes that dominate IDC Retail Insight’s top 10 predictions for worldwide retail 2017.   While the predictions largely focus on the near- to mid-term (2017–2020), the impact, in some instances, will be felt for years to come, according to IDC. Most of the predictions refer to a continuum of change within the wider ecosystem of the retail industry and global economy.