Artificial Intelligence

By Matt Foster, Search Laboratory

The growth of mobile has made round-the-clock connectivity to the internet possible, allowing consumers to shop anywhere at any time. To cater for 24-hour convenience and on-the-go shopping, retailers are turning to innovative technology.

Home Depot’s efforts to advance tech innovation in retail will be getting a big boost from the company’s latest initiative.

The retailer has partnered with the Georgia Institute of Technology to create a cutting-edge research center, focused on advancing tech innovations, education and giving young talent an opportunity to grow. The new Home Depot Technology Center will allow the company to work with more than 40 start-up companies housed at Georgia Tech.

New York – Mobile apps have a lot of potential uses, but in 2015 retailers will likely focus on consumer engagement. According to the 2015 E-commerce Industry Outlook report from performance marketing technology company Criteo, 42% of retail executives and ad agencies rank consumer engagement as the primary goal of mobile app strategies.

Other Criteo predictions, based on data insights from billions of online transactions, include:

Los Angeles - Forever 21 has powered up a 5.1-megawatt (DC), high-efficiency SunPower solar power system at its corporate headquarters in Los Angeles. PermaCity Solar designed and installed the system.

There was a buzz at this year’s NRF Big Show surrounding Magic Mirrors, which have moved from the prototype stage to something everyone seems to be working on now.

San Francisco -- One of the largest eyewear brands in Japan is entering the United States. Tokyo-based Jins, a pioneer of “smart” eyewear, will open a flagship in San Francisco, and launch a U.S. e-commerce site this spring.

Retailers at NRF’s Big Show are hearing a lot about “machine learning.” But what is it and how does it help retailers grow sales?

Machine learning, in which supercomputers learn from mining masses of data on the cloud without human intervention, unlocks insights into consumer demand.

Retailers interested in fine-tuning their digital pricing strategies may want to look at a new index called the Price Perception Index.

The index, created by e-commerce startup Bommerang Commerce, measures how retailers optimize prices to attract buyers, compete with other retailers and build their business on a mix of profit margins and volume.

The first Price Perception Index looks at the complex competition between Amazon.com and Walmart.com.

Redwood Shores, Calif. – Retailers are sometimes accused of being laggards when it comes to technology and process adoption, but that does not appear to be the case when it comes to marketing. To assess marketing maturity across industries and demonstrate the business impact of modern marketing best practices, Oracle commissioned Forrester Consulting to conduct a global study of marketing decision-makers.

Retailers already knew they had work to do to better meet online shoppers’ expectations, just maybe not as much as revealed by new research from IBM.