Artificial Intelligence

Turning big data, social media challenges into growth opportunities

As 2017 gets underway, digital disruption continues to drive — and transform — the industry.

Besides creating a more consumer-centric, web-enabled shopping experience, digital innovations — from the Internet of Things to mobility to social media — are altering retail operations. They are also generating new challenges that retailers are unaccustomed to, or worse, still unprepared for.

As a result of the labor community’s failure to produce critical outcomes it pursued for the presidency, Congress and governorships, unions will be forced to abandon much of the political and legislative agenda they had developed in hopes of a friendly Clinton administration.

Online apparel-rental company Rent the Runway continues its brick-and-mortar expansion with the opening of its biggest store to date, a tech-savvy, 4,000-sq.-ft. flagship in Manhattan.

The stylish space merges the retailer’s digital assets with physical elements to create a very personalized customer experience, one based on each customer’s unique needs and past interactions with the brand.

A new year is upon us, with new challenges and new opportunities. At the same time, retailers continue to struggle with how to embrace the digital disruptors that are redefining the retail customer and retail experience. Because one thing is clear: They are here to stay.

Indeed, these agents of change continue to pop up on a daily basis, each one designed to transform the trajectory of retail — and brands with an eye on the future should want in. After all, what retailer doesn’t want to reinvent their enterprise, drive agility and foster customer engagement in a new way?

Nike SoHo introduces immersive product trial experiences, 54-ft. footwear wall

Nike has seen the future of retail — and it’s immersive and digitally connected.

The athletic giant has opened a five-level, multi-sport category outpost in New York City’s SoHo neighborhood that pushes the envelope of sports retailing.

Innovation is today’s buzzword. And it was all the talk at Chain Store Age’s X/SPECS 2016, as key executives from some of the nation’s leading retail and restaurant chains zeroed in on real-world strategies designed to innovate stores and elevate customer experiences.