Artificial Intelligence

7-Eleven has completed 77 autonomous drone deliveries to customer homes in the United States.   Through its collaboration with Flirtey, a service that supports commercial drone deliveries to customer homes in the United States, the convenience store chain conducted regular weekend deliveries to mobile shoppers during November. A dozen select shoppers used a custom app to place orders, which were fulfilled from a dedicated 7-Eleven store, the company said.  

For the past five years, retailers and millennials have been in a very one-sided relationship.    Big budgets were spent to capture and engage with this highly sought-after group of consumers through intelligent advertising, a carefully curated social media presence, and viral marketing campaigns. And in true millennial fashion, the response was indifferent.    But retailers, it’s no longer all about millennials.