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Beyond the buzz, personalization offer retailers real potential
An expanded relationship between IBM and Adobe promises to give retail marketers new dynamic personalization powers to increase sales.
Adobe announced an integration with IBM WebSphere Commerce that the companies believe give marketers the ability to create and deliver powerful experiences across all digital channels.
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No more crappy gifts is new site’s mission
A recently launched gifting Web site with a familiar sounding name promises to make it better to receive than give a gift.
The recently launched Web site GiftStarter – not Kickstarter – claims to be reinventing the gifting business so that family members, friends and co-workers are able to co-mingle individual budgets to offer recipients a more substantial gift.

