nGage Labs steps up engagement solutions with new hire

nGage Labs, a leading provider of in-store shopper engagement solutions for retailers, has appointed Kelly Gibson as the company’s director of retail engagement solutions.

"Kelly is a proven expert in digital commerce, and will have an immediate impact on the growth of our retail concentric digital engagement portfolio," said Rod Ford, CEO. "nGage Labs is committed to stacking the deck with the most innovative thinkers in mobile commerce and embedded analytics and empowering them with true innovation and repeatable and functional solutions. Most recently, Kelly worked in the digital analytics space using big data to power predictive analytics for retailers and our investments in developing real-time decision-making to dynamically produce the next best offer is a natural evolution of her career."

In her new role, Gibson will be responsible for evolving and executing on the company's aggressive plans to individually personalize all aspects of the shopping experience.

"I am thrilled to be a part of the nGage Labs team," said Gibson. "This is an exciting time in the retail industry as mobile engagement becomes a more powerful medium to influence in-location decisions. The nGage Labs solution for personalization powered by real-time analytics via a shopper's mobile phone is going to be a disruption in the market that will benefit forward-thinking retailers."

Gibson joins nGage Labs from Anametrix, an analytics solution company focused on multichannel marketing, where she directed sales. Gibson has also held sales and business development leadership roles in diverse solution and analytics companies, including CalmSea, QuinStreet and Marathon Data Systems.

Gibson is a graduate of Santa Clara University and is deeply involved in a number of charitable organizations in the Denver, Colo., area including the Greater Parker Foundation Board and PACE Center.