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Study: Gen Z digital, decisive and drone-ready
More than any generation before it, Gen Z has high expectations related to customer service and engagement across emerging channels. That’s according to a new report by American Express, “Raising the Bar: How Gen Z Expectations Are Reshaping Brand Experiences.” The study, conducted by Forrester Research, surveyed 1,027 North American Gen Y (ages 23 to 37) and Gen Z consumers (ages 16 to 22). -
Supermarket Trends: Technology, food safety and sustainability are top of mind
The supermarket industry is constantly changing. Consumer food choices and how they shop, frequent regulation modifications and new technologies to integrate are just a few things we gathered from recent customer input concerning the most pressing issues for the industry. As 2017 rolls along, there are four emerging trends we see that grocery marketers should be aware of for the remainder of the year. 1. Impact of the digitally engaged food shopper on retail facilities

