Artificial Intelligence

Traffic is good at the Mall of America. Arguably Minnesota’s biggest tourist attraction, the 5.5 million-sq.-ft. theme-park-cum-shopping center packs in some 40 million visitors a year. The big challenge for owner Triple Five is how to keep that traffic moving, experiencing, and spending instead of seeking out directions.  

Weis Markets knows the key to driving loyalty is to deliver value.   In a move that will improve its marketing and promotions operations, the regional grocer has partnered with dunnhumby and Aptaris. By integrating an enterprise promotional planning, price optimization, modeling and forecasting system, Weis is one step closer to increasing sales, improving customer loyalty and building a more profitable and competitive market position.  

More U.S. online shoppers are buying items from international retailers. To compete against these lower prices, U.S brands to step up personalization efforts.  

Sephora is upgrading its app-based digital makeover experience.   The beauty chain is expanding the functionality of its Sephora Virtual Artist, an augmented reality-based feature on its mobile app that enables shoppers to digitally try on make-up. The app’s new Cheek Try On service allows users to virtually try on over 1,000 shades of cheek color, including blush, bronzer, contour, and highlighter shades available in single colors and palettes.   

A majority of Americans want to use connected devices to make purchases, yet they are keeping a keen eye on securing personal data.  

Retailers could unlock $2.95 trillion in value over the next decade simply by investing in transforming, digitally driven business models.   

In today’s digital world, creativity is just one skill needed for commercial success in the fashion industry. The art of design remains crucial, but leading designers are supplementing art with science – using digital technologies to connect with customers on both a hyper-local and hyper-personal level.  

Shoppers are demanding that retailers treat them as individuals, and eBay is listening.   eBay is launching an enhanced, more personalized eBay shopping experience through a new homepage that is responsive to its individual customers’ interests. Leveraging artificial intelligence (AI) and machine learning technology, eBay is tailoring recommendations across all categories during each shopper’s new site visit, and serving up an inventory mix that's unique only to them.