Artificial Intelligence

From the 156-year-old Macy’s to the online startup Zady, Fast Company’s annual ranking of “The World’s Top 10 Most Innovative Companies in Retail” shows how diverse the retail landscape had become — and the changing nature of retail innovation.

Here’s a quick recap (I’ve added some comments following Fast Company’s qualifiers):

1. WARBY PARKER: For being the Warby Parker of Warby Parkers.

Framingham, Mass. -- Staples announced the opening of its Development Center in downtown Seattle. One of two Staples’ west coast offices, the new center is made-up of e-commerce and engineering teams responsible for driving major initiatives to enhance areas including search, SEO and personalization.

By J. Kent Smith, Galleria RTS

The long established buzzword, “localization” is more important today than it has ever been. The approach of ever broadening assortments has clogged shelves, exaggerated mark-down costs and compromised returns; with slotting fees no longer sufficient to bridge the gap. Put simply, retailers are out of space, capital and resources; urgent action is required.

San Francisco -- Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook’s targeting capabilities to find more customers like them.

By Anand Medepalli, VP of Solution Strategy, JDA Software Group Inc.

There will be more changes in retail the next 10 years than what has been seen in the last 50 years. Maybe that’s why omnichannel retailing is a hot topic. Omnichannel retailing centers on providing a seamless shopping experience regardless of channel to deliver a unified and customized shopping experience.

Hoffman Estates, Ill. -- Sears is testing “Connected Solutions” experiential shops that bring together smart, or connected, home and personal automation products. The 1,700-sq.-ft. shops are being piloted in three Sears locations in the Chicago area, including Woodfield Mall, Schaumburg, Illinois; and Oakbrook Center, Oakbrook, Illinois.

Automated assortment targeting is one of the most important technology-aided merchandising strategies to develop in the past 10 years. Retailers can use advanced algorithmic and behavioral tracking solutions to instantly determine what items a customer is most likely to buy and present them in a way that maximizes conversion potential. Omnichannel devices like smartphones, tablets and kiosks allow retailers to effectively deliver personalized assortments within the confines of a physical store, as well as online.

Fairfield, Conn. - GE Lighting and ByteLight are introducing LED lighting fixtures that communicate with shoppers’ smart devices while in-store, enabling retailers to provide location-based services using GE LED infrastructure. ByteLight’s indoor location technology embedded inside GE LED fixtures will provide the ability to understand the precise location of shoppers using an opt-in application powered by ByteLight on their smartphones and tablets.