Retailers are not only increasing their marketing spend, they are spreading the budget almost evenly across all marketing channels, including social, mobile and display.
The debut of Amazon Go last month in Seattle offered a smart vision for brick-and- mortar stores, and there’s no doubt the pilot will change the way we shop.
Amazon might want to be on its guard. Just weeks after opening its cashier-less Amazon Go store to the public, the company already has potential competition in convenience innovation.