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DirectBuy, eInfochips collaborate on BI application
Merrillville, Ind. – Consumer buying club franchisor DrectBuy and eInfochips are collaborating for a business intelligence (BI) collaboration solution that integrates data from warehouse clubs and the DirectBuy e-commerce portal. The solution drives consumer behavior with an enhanced shopping experience, and also enables analytics for data-driven decision making.
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Adobe releases new marketing, analytics solutions
San Jose, Calif. – Adobe Systems is focusing on new predictive marketing and real-time customer engagement capabilities in several new digital marketing and analytics releases. Marketing Cloud Exchange, a new core service in Adobe Marketing Cloud (AMC), is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies (i.e., Google DDM, Microsoft Dynamics CRM and Tableau).