Artificial Intelligence

Getting a handle on innovative technologies can be overwhelming — especially for parents of Generation X’ers and millennials.    To keep its associates’ moms in the know, 1-800 Flowers is hosting an educational, hands-on experience showcasing how the company fosters a culture of innovation and leverages emerging technologies.  

Retail executives know their industry is going though fundamental and massive change, but that doesn’t mean they are taking action to deal with it.   

Target Corp. is stepping up its inventory management.   The discount retailer is partnering with Avery Dennison to deploy radio frequency identification (RFID) technology to more than 1,600 stores. The deployment, described by the technology provider as the largest of its kind, will help Target  maximize inventory availability and deliver an enhanced shopper experience.   

Officials in New Rochelle, New York, want the right kind of retail partners for an aggressive redevelopment of its downtown, and it’s counting on big data to ferret them out.

The town has engaged Fort Worth-based Buxton to employ its Scout real estate analytics platform to identify restaurants and stores that will best synch with the dining and shopping habits of its residents.

The pizza chain is getting ready to introduce the newest member of its delivery team.   Through its partnership with Starship Technologies, Domino’s will begin using wheeled robots to deliver pizza in Hamburg, Germany. The first deliveries could begin in the next two months, according to ReCode.   

Personalization is no longer just about marketing to demographic groups, customer segments or even personas.   Rather, the concept has evolved into a critical way for retailers to differentiate their brand to compete against companies like Amazon, according to “BRP Special Report: Personalizing the Customer Experience,” a study from Boston Retail Partners.  

As margin pressures increase, more retailers are adopting new supply chain technologies to streamline operations and remain competitive.   Specifically, nearly three-quarters (74%) of top retail executives in procurement said that supply chain technology can provide a significant competitive edge, according to the inaugural Retail Pulse survey from C2FO.   

Even Amazon has technical difficulties.    The online giant is delaying the public opening of its cashier-less convenience store, Amazon Go, due to technical complications, according to MarketWatch.   

Shoppers want their favorite brands to know who they are, feature their preferred merchandise, and overall, offer an “experience” that appeals to them — and only them.    This point was driven home at Oracle Industry Connect, held in Orlando, Florida, March 20-22. During the conference, industry observers defined how retail is undergoing a “transfiguration,” or a shift to providing an elevated customer experience. What’s at the core of this change? In a word: personalization.