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Tyco integrates RetailNext in-store analytics
Neuhausen, Switzerland - Tyco Retail Solutions has integrated its traffic intelligence solution with RetailNext, a provider of Big Data solutions enabling retailers to monitor, analyze, and act upon shopper behavior within the store environment. This combination, which leverages Tyco's multi-sensor portfolio of traffic devices and RetailNext's in-store analytics platform, enables retailers to capture and interpret key metrics to optimize their store operations and drive sales.
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SmartFocus buys beacon, social vendors
New York - SmartFocus has acquired beacon technology specialist TagPoints and social media analytics provider Content Savvy as part of its strategy to develop the U.K.'s first omnichannel digital marketing system. Its platform now offers customer engagement and analytics capabilities across all media channels, so clients can gain deeper insight into consumer behavior.