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Deeper Dive On … Amazon and Twitter
Amazon’s new “Wish List” deal with Twitter continues the evolution of Twitter from a channel for passive promotion to a channel for interactive customer engagement. By allowing consumers to directly add items they see in tweets to their Amazon Wish Lists without leaving Twitter, the arrangement both turns Twitter into an active platform for peer-to-peer, unpaid marketing and also helps keep Twitter users on Twitter for longer periods of time by extending its functionality.
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Manhattan Associates launches ‘Available to Commerce’ capability
Atlanta - Manhattan Associates Inc. is releasing a new capability within its omnichannel Order Management application. Known as Available to Commerce (ATC), this capability gives retailers the power to offer specific units of inventory available for sale in the most appropriate channel (online, store, same-day delivery, etc.) and then optimize how the order is fulfilled, all based on a variety of strategic planning and daily operational variables.