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Sales & Marketing

  • Family Dollar launches ad match program

    As part of its new ad match campaign, Family Dollar plans to match the price on any local competitors' printed advertisement starting tomorrow.

  • Uniqlo launches interactive ‘Selfless Selfie’ holiday project

    New York -- Uniqlo is partnering with DOOB, a global provider of 3D technology-based products and services, on an interactive holiday campaign called the “Selfless Selfie Project. The program encourage people to take a selfie that isn’t as much about them but about giving back – such as pledging to do something to give back to their local community.

  • Evolving Skill Set

    As the traditional CFO role expands beyond accounting and compliance to a more strategic role and partner to the CEO, the capabilities that future CFOs will need to bring to the table are also evolving.

  • Pep Boys seeks CEO

    The Pep Boys president, CEO and director Mike Odell has resigned. Director John Sweetwood has been named interim CEO, effective immediately.

    Sweetwood has served on Pep Boys’ board of directors since 2002 and is currently the president of Woods Investment, LLC, a private real estate investment firm. Sweetwood is the former president of the Americas Six Continents Hotels (currently Intercontinental Hotel Group), which operates hotels under the InterContinental, Crown Plaza, Holiday Inn and other brands.

  • Appealing to Gen Y Shoppers

    Increasingly, people are endlessly fascinated by the traits, values, work habits and shopping patterns of millennials, also called Generation Y. Why is all this attention being paid to people born between the early 1980s and 2000s? It’s quite simple: They are a generation of influence, in numbers similar to that of baby boomers, but with an outlook unlike one we have ever seen.

    According to Javelin Strategy & Research, by 2015, Gen Y income is projected to exceed that of boomers.

  • Capgemini: Social media losing steam in retail experience

    New York -- Consumers consider social media a less important part of their customer journey – from awareness to post-sale activity – compared to two years ago, according to a survey by Capgemini, a leading provider of consulting, technology and outsourcing services.

  • DSW opens new stores in New York, Kentucky Oct. 2

    New York -- DSW Inc. is opening new stores in Watertown, New York, and Louisville, Kentucky, on Oct. 2. The Watertown store will be located in the Salmon Run Mall and the Louisville store will be located across from St. Matthew’s Mall.

    DSW offers other features including the DSW Rewards loyalty program and the Shoe Lovers community on Facebook.

     

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