Sales & Marketing

Strategist, adviser, communicator, futurist: Retail chief financial officers have seen their role broaden so much in recent years that, in some cases, they have become virtual partners with the CEO. Once responsible primarily for financial stewardship, the CFO is embracing a growing number of additional roles encompassing strategic planning, technology and perhaps even a bit of crystal ball gazing.

New York -- Uniqlo is partnering with DOOB, a global provider of 3D technology-based products and services, on an interactive holiday campaign called the “Selfless Selfie Project. The program encourage people to take a selfie that isn’t as much about them but about giving back – such as pledging to do something to give back to their local community.

As the traditional CFO role expands beyond accounting and compliance to a more strategic role and partner to the CEO, the capabilities that future CFOs will need to bring to the table are also evolving.

Despite posting increases in consolidated net and comparable store sales, the Finish Line’s second-quarter results fell short of its expectations, thanks to softness in the specialty retailer’s basketball offering.

Despite the slowdown in basketball-related sales, the running-related sales increased in the mid-single digits, driven by casual and performance styles. Consolidated net sales were $466.9 million, an increase of 7.1% over the prior year period. Comparable store sales increased 1.5%.

Increasingly, people are endlessly fascinated by the traits, values, work habits and shopping patterns of millennials, also called Generation Y. Why is all this attention being paid to people born between the early 1980s and 2000s? It’s quite simple: They are a generation of influence, in numbers similar to that of baby boomers, but with an outlook unlike one we have ever seen.

According to Javelin Strategy & Research, by 2015, Gen Y income is projected to exceed that of boomers.

New York -- Consumers consider social media a less important part of their customer journey – from awareness to post-sale activity – compared to two years ago, according to a survey by Capgemini, a leading provider of consulting, technology and outsourcing services.

Meijer has launched a first-of-its-kind food solutions program in each of its 213 stores. According to the retailer, “Ready! For You” is designed to meet the tastes and lifestyles of busy families by providing recipe ideas, inspiration and savings opportunities in-store and online.

By Howard W. Herndon