Sales & Marketing

Uniqlo's latest interactive global campaign, called the ‘Uniqlo Selfless Selfie Project,’ encourages consumers to take a selfies and give back this holiday season.

Participants must post a selfie with a pledge to do something nice for a loved one or for their local community to social media using #3DSelfie for a chance to win a full-body 3D replica of themselves dressed in Uniqlo holiday clothing.
 

Rack Room Shoes builds mobile loyalty program from ground up

Chengdu, China – Online apparel wholesaler Milanoo has launched a new version of its shopping app for both iPhone and Android. Based in Hong Kong, the company offers clothing and apparel to more than 180 countries worldwide, and serves customers in eight languages.

The new Milanoo app 2.0 includes push notifications of new arrivals and flash sales, order tracking, Facebook sign-in, and secure payment options including PayPal, credit card and Western Union money transfer.  

Mars has announced a number of leadership changes, which include the departure of Todd Lachman, current president of the company's global pet care division.
 
Lachman, who has been with the company eight years, will be leaving at the end of 2014 to relocate his family to San Francisco. Poul Weihrauch has been named as his successor, effective Jan. 1. Weihrauch is currently global president of Mars Food and also has accountability for Mars drinks and European multisales. He has been with Mars for 14 years, working in multiple categories.
 

Helping customers achieve a perfect fit the first time around is the holy grail for many online retailers, and there’s little mystery why: A less-than-ideal fit is the No. 1 reason online purchases are returned. It’s difficult for a consumer to visualize how an item on a digital screen will look on their body. It’s especially challenging for women’s apparel because no two brands size their products the exact same way.

Dublin, Calif. – DD’s Discounts, a division of Ross Stores Inc., will open a new store in Houston, on Sept. 27. The store is located in the Mission Bend Shopping Center in the Mission Bend neighborhood.

Including this new location, DD’s Discounts will operate more than 150 locations in 15 states and is on schedule to complete its expansion plan to open approximately 20 locations in 2014.

Belk’s fall charity sale of the year will take place Saturday, Nov. 8 from 6–10 a.m. at all Belk stores, helping thousands of participating charities across the retailer’s 16-state footprint.

The four-hour, in-store shopping event is an excellent fund-raising tool for participating organizations that sell $5 tickets to their supporters. It’s also an opportunity for customers to give back to local nonprofits while taking advantage of special in-store discounts on purchases during the event.

Curbing the rising cost of utilities can improve the bottom line

For multi-site retail companies, energy efficiency makes business sense. It allows retailers to reduce cost and risk, and create good will with investors, employees, customers and the government. Ultimately, it also helps improve the bottom line.

When it comes to energy management, reducing operating cost should be the focus where the cost of energy is a sizeable part of operating the business.