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Study turns up surprising results about who likes to browse in-store
Cambridge, Mass. – It’s not only middle-aged women that like to browse retail stores.
Bucking demographic stereotypes that suggest men and millennials are more tech-oriented, it turns out both groups are more likely than other consumer groups to browse in-store.
At least that’s according to a new study from Adroit Digital, “Marketing to Millennials,” which found that 57% of millennials do the majority of their retail browsing in-store, close to the 61% of consumers 35 and older who are in-store browsers. -
Picking paint is now a snap at Sherwin-Williams
Sherwin-Williams is launching a new omnichannel tool designed to radically simplify how customers pick a paint color.
ColorSnap is a comprehensive system with an in-store display that helps customers select colors -- in 60% less time than with the previous display, according to in-store testing conducted by Sherwin-Williams. ColorSnap will also be available for iPhone, iPad, Android and online, allowing customers to scan each take-home color chip for instant access to inspirational room scenes.

