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Sales & Marketing

  • DSW's new strategy pays off in second quarter

    DSW says its investments in becoming a more “customer-centric” company are paying off, as the retailer reported sales and earnings growth in the second quarter.

  • Finish Line running with a new partner

    Indianapolis -- Two of the nation’s largest athletic brands are teaming up.

    The Finish Line has joined with Puma for the launch an in-store shop concept called the Puma edge at Finish Line.

    Finish Line will open 10 initial Puma shops within targeted retail locations across the country and online at FinishLine.com in August. The experience includes expanded product offerings with a unique approach to marketing and content creation designed specifically to connect the Puma brand to the Finish Line consumer.

  • 10 Tactics to Improve the Shopper Experience

    An altered retail landscape and new consumer are remaking the shopper journey and path-to-purchase. Here are 10 tactics to improve the shopper experience that every retailer needs to know:

    1. Bridge the online to offline experience: Expectations are high; online shoppers seek a personalized and efficient experience. Customers now expect price consistency across channels, the ability to buy online and pick up or return in store and a range of payment options.

  • Best Buy beats Street in electrifying Q2

    Minneapolis – For the second quarter in a row, Best Buy Co. Inc. beat Wall Street expectations for profit and revenue with large-screen TVs and mobile phones providing a major boost to its results.

    Best Buy reported net income of $164 million in the second quarter of fiscal 2016, up 12% from $146 million the same period the previous fiscal year.

  • Amazon.com gets boozy in Seattle

    Not only is Amazon.com launching its one-hour Prime Now delivery service in its hometown of Seattle, but it's also adding a whole new category of deliverable products.

    The retailer announced Tuesday it will add wine, beer and spirits to its assortment of eligible products for Prime Now delivery.

    Seattle becomes the first U.S. city to include alcohol in the assortment of products eligible for the quick-delivery service.

  • Tyco opens customer experience center for Walmart with simulated store environment

    Bentonville, Ark. -- How important is Walmart to Tyco Retail Solutions Inc.? Important enough that Tyco has built a state-of-the-art facility dedicated to the giant retailer.

    Located in Bentonville, Arkansas, the Walmart Retail Experience Center features a simulated retail environment and showroom where the retailer’s executives from around the globe will have access to resources and capabilities aligned to Walmart’s growing global footprint. It is Tyco’s first center built exclusively for one client.

  • For back-to-school, Lands' End also offers parenting advice

    Just in time for back-to-school, Lands' End has a new partner for bringing moms and dads the latest information on parenting and child development, enabling them to get back into the new school year with ease.

    The retailer is teaming up with the Child Mind Institute to create digital content that helps parents raise strong, compassionate and curious kids.

  • The Customer Can’t Always Be Right

    Imagine this scenario: You’ve worked hard to build a profitable business and you’ve done it the right way. You’ve taken every step to control the things you can control about every aspect of your company. You’ve got handbook policies regarding equal employment opportunity and prohibiting discrimination or harassment on any basis, and you have a diverse workforce that evidences your commitment to equal opportunity.

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