The Green Bay Packers unveil master plan for mixed-use project

Green Bay, Wis. -- The Green Bay Packers announced details for the master plan of the Titletown District, a destination area to be created immediately west of Lambeau Field Stadium in Green Bay, Wisconsin. The Packers will invest approximately $65 million in Titletown, with a cumulative initial investment by all parties to be between $120 million-130 million.



Building upon the success of Lambeau Field's major redevelopment in 2003 and subsequent expansion and renovation completed in 2015, the planned Titletown District will maximize its location to attract more visitors to the area, spur additional regional economic growth, and offer new amenities to residents.



Central to Titletown will be a planned 10-acre public plaza, a park-like setting with year-round, diverse programming that will feature fitness-related activities, cultural opportunities, versatile space for a variety of uses, a winter ice skating rink and team-inspired public art, in addition to festive game-day action.



Three key tenants in Titletown to be integrated around the public plaza will include Lodge Kohler, a hotel built and managed by Kohler Co., a Bellin Health Sports Medicine Clinic and Hinterland Restaurant and Brewery. Future development calls for additional commercial and retail



A groundbreaking is anticipated for this fall, with a targeted completion set for fall 2017.