Sales & Marketing

For any retailer that ever wanted to create a “mobile showcase” on Pinterest, now is your chance.  

Reductions in food-stamp benefits and falling grocery prices took a toll on Dollar General Corp.’s third-quarter performance which came in below expectations and included an unexpected drop in same-store sales.   The company reported a profit of $235 million, or $0.84 per diluted share, in the quarter, compared to net income of $253 million, or $0.86 per diluted share, in the year ago period. Its profit included a charge of about 5 cents per share for store relocation costs and disaster-related expenses.  

One of many things that reaches a frenetic pace during the holiday season is social media activity, with brands ramping up promotions, suggestions and other communication to their followers. Aside from the fact that 23% of the world’s population — yes, 1.7 billion people — visit their Facebook profiles every month, the brands with the best social media presence are reaching upward of 40 million consumers.   

Winter is coming — and not just to “Game of Thrones.”     A blast of cold air will move from the West Coast and across North America next week (Dec. 5-11), fueling demand for outerwear, gloves, hats, sweaters, heaters, and blankets, according to weather analytics company Planalytics.  

Mall of America is debuting new wayfinding kiosks that expand the concept of the typical mall directory.         The mall recently installed six interactive wayfinding kiosks, from Express Image, that provide shoppers with customized assistance in as little as 10-20 seconds.   

Visa’s new acquisition promises consumers more digital security when making payments on their laptop, mobile app, or connected device.   Visa is acquiring e-commerce payment authentication provider CardinalCommerce, a move that will enable the card issuer to deliver shoppers more secure, seamless digital payments, and help accelerate digital commerce. While Visa did not disclose financial terms of the transaction, the deal is expected to close in Visa’s second fiscal quarter 2017.  

J.C. Penney is often associated with an older shopper demographic. But its comeback is being fueled, at least partially, by a surprising group.    Millennial moms now account for 45% of Penney's revenue, CNBC reported, and the group is also driving much of the growth in the company's sales and customer count.   

Both Black Friday and Cyber Monday broke sales records this year, and early promotions could be a key contributor to this success.   Out of more than 400 major retailers that offered promotions via RetailMeNot, 70% started promoting Black Friday deals before Thanksgiving, the savings destination reported in the “RetailMeNot Promotions Index.” The study, which was conducted between Nov. 24 and Nov. 28, is based on responses from 1,500 Americans aged 18 and over.