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U.K. activewear retailer has big plans for the U.S. market


Move over Lululemon and Athletica, Sweaty Betty is moving onto your turf.

The London-based retailer of stylish activewear for women opened its ninth U.S. store — and third location in the Los Angeles area — on Melrose Ave. in West Hollywood, reported The Los Angeles Times, with a location in San Francisco up next.

Sweaty Betty is looking to expand to at least 50 stores in the U.S. over the next five years, the report said, with about eight to 10 locations opening during the next 12 months.

The upscale brand opened its first U.S. store in 2013, in Manhattan’s SoHo. Last December, it appointed veteran retail consultant Erika Serow as its U.S. president and CEO. Serow was previously head of the Americas retail practice Bain & Company.

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