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Settling the New Frontier: How Retailers can Pave the Path to Purchase
Incorporating digital components into the physical store is the next frontier for retailers. You see, customers’ expectations have grown while their attention spans have shrunk. Some reports have even found that goldfish (yes, you read that right, goldfish) have a longer attention span than humans. -
Digital gift card experience blossoms at 1-800-Flowers
Consumers now have a new gifting option when ordering from 1-800-Flowers — digital gift cards. Armed with the CashStar Commerce platform, the retailer now allows customers to select, purchase and personalize digital gift cards across its nine brands: 1-800-Flowers.com, Harry & David, The Popcorn Factory, Cheryl’s, Fannie Mae, 1-800-Baskets.com, Wolferman’s, FruitBouquets.com, and Stock Yards.

