Nation’s largest mall debuts customized wayfinding technology

Mall of America is debuting new wayfinding kiosks that expand the concept of the typical mall directory.



The mall recently installed six interactive wayfinding kiosks, from Express Image, that provide shoppers with customized assistance in as little as 10-20 seconds.



The 2-D wayfinding provides an eagle view with stacked multi-floor destination, travel times and route directions. The directory provides the power to instantly share and visualize the data on your smart phone through the text to phone feature that further engages customers and allows them to interact with mall guest services.



The kiosks, which have a slick modern design, offer search function, step-by-step directions, dynamic pop-ups, text to phone features right down to the functionality that informs the shopper as to which direction to go to start their journey.