Social Media

Kroger Co. wants to give its employees a voice — and now they have one.   Eager to highlight the accomplishments, milestones, and personal connections made by its associates, Kroger Co. introduced Krogersteries.com, a website dedicated to its employees’ contributions, and the impact they make on the company.   

While Starbucks’ is ramping up its commitment to digital initiatives, one of its newest programs gives a new meaning to “ordering on the go.”  

Hollister & Co. is connecting with its shoppers through two of their favorite pastimes: mobility and video games.   Through a partnership with Rovio Entertainment and TreSensa, the re-tailer debuted a mobile video game whose activation functionality func-tions as an ad that connects the brand with loyal and potential shoppers, according to AdAge.   

Online reviews have boomed in recent years. Once just another step in the customer decision-making process, they are now a pervasive part of daily life.  

Charlotte Russe is taking steps to blend its online and offline experiences.    The young women’s apparel specialty chain recently added a mobile commerce platform from PredictSpring designed to deliver a next-generation app to its customers. The app delivers the three key elements most demanded by Charlotte Russe’s customer: speed, flexibility, and a smooth blend of the online and offline brand experience.  

Toy Kingdom, a specialty toy store concept from Shinsegae, the largest retailer in South Korea, boasts a store environment that is larger than life and highly experiential.  

Walmart continues to grow both its e-commerce and fashion presence.    On Friday, the discounter announced it had acquired the assets and operations of online retailer ModCloth, which specializes in eclectic and quirky apparel and accessories for 18- to 35-year-old women. The company did not reveal the purchase price.  

As shoppers demand a streamlined, more personalized shopping experience, retailers are adopting solutions that can draw customers into their stores.   This was revealed in the “ICSC Retail Technology Survey.” The report, which was conducted February 16-19, surveyed 1,022 adults 18 years of age and older.   Consumers of all ages want more access to information — and they expect retailers to respond to this demand.