Nasty Gal is getting a new lease on life — but only in the digital space.
The brand, which was acquired out of bankruptcy in early February by British online fashion group Boohoo.com, will live on under new leadership as a pure player. Nasty Gal recently closed its two brick-and-mortar stores, both of which were in the Los Angeles area.
A core team of original employees will be based out of Los Angeles to ensure the DNA of the brand is retained, the new owner said. Nasty Gal will continue to offer a range of clothing, shoes and accessories under its own label, with plans to design exclusive collections later this year.
"We are thrilled to have Nasty Gal as part of our family, and are excited by the opportunity to expand the company into international markets. This is a distinctive brand with a fiercely loyal customer base, and we are committed to preserving that as we move forward into a new chapter,” said Carol Kane, Boohoo group joint CEO and interim CEO for Nasty Gal, Carol Kane.
Nasty Gal has a global online presence in 180 countries and a social media following of over 3.5 million.