Loyalty Marketing

It’s the question on every brand’s mind — how do I reach the millennial consumer?

Is it all about social? Should I focus on mobile? Should I allocate more of my advertising budget toward this trendy website?

Goodlettsville, Tenn. – Dollar General is taking a decidedly modern approach to the age-old tradition of back-to-school shopping. The retailer is offering its Fast Way to Save digital coupon program through Aug. 15.

To enroll or upload these coupons, customers may login to their electronic DG Digital Coupon account either through Dollar General’s website or through the DG mobile app

Mandy Ginsberg isn’t a household name in the retail industry but J.C. Penney thinks its newest board member can help improve online customer engagement.

Seattle – Starbucks Corp, is partnering with one of the world’s best-known media brands to provide an elevated news experience for users of its mobile app. As part of an expanded agreement with the New York Times, top news of the day as well as a selection of other articles, will be available for free via the Starbucks mobile app for My Starbucks Rewards loyalty members.

New York – Even as retail marketing strategies shift in the new digital era, tried-and-true discounts still remain a crucial promotional device. According to new data from marketing personalization provider Sailthru, 97% of retailers use discounting as a pricing strategy.

Amazon Home Services has expanded the number of providers and the services they offer in 15 metropolitan areas, including Atlanta, Boston, Chicago, Dallas-Fort Worth, Houston, Miami, Philadelphia, Phoenix, San Diego, San Jose and Washington, D.C.

The move adds to existing availability in New York City, Los Angeles, San Francisco and Seattle. Amazon Home Services now includes over 15 million unique services across more than 900 professional services, the Seattle-based company said.

Maryville, Tenn. - Ruby Tuesday Inc. has appointed David Skena as chief marketing officer.

During the past nine years, Skena progressed through PepsiCo Inc. with increasing levels of responsibility, most recently serving as the VP of premium and value brands.

In the chief marketing officer role, Skena will be responsible for developing and implementing effective marketing strategies and initiatives to build brand awareness and customer loyalty through traditional media, digital and social channels, and other innovative platforms.

Boston – City Sports is making things personal with its omnichannel customers. The specialty sporting goods retailer is leveraging technology from BlueConic to help the company offer a more personalized shopping experience across channels.