Loyalty Marketing

Lewisville, Texas – Connected consumers are increasingly using a wide variety of channels on their path to purchase. According to new research from Blackhawk Engagement Solutions, the smartphone is the most prevalent Internet device, with 71% of shoppers using one daily.

Smartphone use is followed by laptop, 66%; desktop computer, 50%; and tablet, 43%.

Now more than ever, today’s consumers want to be treated as individuals rather than a market. No matter which channel is used to interact with brands, some level of personalization is expected. Whether it’s online, mobile or in a brick-and-mortar store, customers want a shopping experience tailored to their specific needs and preferences.

Dallas – The Elephant Bar casual dining chain is herding loyalty members as they approach local stores.

The 29-unit retailer has deployed the Paytronix Geofencing solution to send messages designed to compel visits from members of its rewards program when they are within a set proximity to a restaurant.
In a review of three recent campaigns, Elephant Bar determined that approximately 30% of members visited a restaurant on the day that they received a geofencing message.

Fabletics, Kate Hudson’s athletic wear and accessories line, is taking the next step in the evolution of the brand.

The athleisure brand co-founded by the award-winning actress will open its first brick-and-mortar stores at five General Growth Properties (GGP) shopping centers this fall to build off the success of its e-commerce platform.

Launched in 2013, Fabletics offers premium fashion-forward activewear for women, and recently launched a versatile and high-performance athletic wear line for men, FL2.

Bentonville, Ark. – It’s no secret that a big part of Wal-Mart’s strategy is to maintain its market share in the face of competition from Amazon.com, and maybe even steal some away.

But Wal-Mart is now taking the fight for customers directly to Amazon in a big way with a new pricing and shipping promotion that directly challenges the upcoming July 15 Amazon “Prime Day” event.

Washington, D.C. – Despite all the hype surrounding Apple Pay and other digital wallet solutions, so far consumer response to the digital wallet phenomenon has been one big shrug of the shoulders.

Gallup analysis shows that only 13% of U.S. adults with a smartphone have a digital wallet on their device.

Chicago -- The list of online retailers jumping into the offline space keeps getting longer. And this one has celebrity underpinnings.

New York - American Eagle Outfitters is getting “extreme” with a new omnichannel sweepstakes it is running in stores nationwide and online from July 11 through July 22.

The specialty apparel chain is partnering with World Freerunning & Parkour Federation athletes Gaeton Boullett, Max Henry, Paul Joseph and Tim Burton to promote its Denim X and Flex denim products.