City Sports makes omnichannel personal

Boston – City Sports is making things personal with its omnichannel customers. The specialty sporting goods retailer is leveraging technology from BlueConic to help the company offer a more personalized shopping experience across channels.



With BlueConic, City Sports will gain deeper insights into both known and anonymous users to determine how they access the site, what products they search for, and what they buy. City Sports will thus be able to better deliver relevant content to customers, bolster repeat transactions and enhance customer loyalty.



“With 26 stores along the East Coast as well as a growing online business, we understand the importance of delivering targeted experiences to each consumer,” said Ryan Peters, director of e-commerce at City Sports. “BlueConic allows us to leverage customer profile data across various touch points, giving us the opportunity to engage with new visitors as well as loyal customers at opportune times, and ultimately drive conversions."