Loyalty Marketing

Millennials shop differently than their parents, but when it comes to the end result, they are looking for the same thing: a great deal.

According to the Blackhawk Engagement Solutions’ “Millennials Disrupt Shopping” report, based on two separate surveys of 500 millennial consumers each, smartphones are a dominant method of connection to the web for millennials, with 89% using them to connect to the Internet. This compares to 75% using laptops, 45% using tablets and 37% using desktop computers.

7-Eleven is teaming up with a San Francisco start-up to launch an on-demand delivery service at select colleges.

The convenience store giant has partnered with Tapingo, a mobile commerce application for college campuses, to launch on-demand delivery of 7-Eleven products in the college market.

Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.

When retailers execute their IT and CRM strategies properly, the holiday shopping season is a joyous time of profits and customer engagement. But why let all the festivities end on Dec. 25?

By properly leveraging solutions and strategies, retailers can extend the season of consumer goodwill (and spending) right into the New Year. As “Cyber Week” fades into memory, let’s focus on the week (or weeks) after the end of the traditional holiday season. Here are three suggestions to keep that holiday spirit alive a little longer this year.

The stereotype of younger consumers spending all their time glued to smartphones may have some validity, at least when it comes to shopping.

When it comes to return policies, Nordstrom and Forever 21 couldn’t be further apart.

At least that’s according to an annual survey of return policies by GOBankingRates.com. The study rated Nordstrom as offering the best return policies of 2015, with Forever 21 offering the worst.

“Return policies should be a big consideration for holiday shoppers — two-thirds of people return at least one holiday gift,” said Elyssa Kirkham, lead reporter on the GOBankingRates study.

Consumer spending across digital channels showed significant year-over-year growth over this year's Thanksgiving weekend.

According to data from ComScore, desktop spending surpassed $1 billion on both Thanksgiving and Black Friday. Consumers sitting at desktop PCs spent a total of $1.1 billion, up 9% from $1.01 billion in 2014. On Black Friday, desktop spending grew 10% to $1.66 billion from $1.5 billion.

A new day, every day. That’s what an unusual new retail concept in Manhattan promises shoppers.

It’s called The New Stand, and it’s located underground in the Union Square subway station, near the entrance to the L train. A second location is set to open, this one above ground, at Brookfield Place, a shopping center in lower Manhattan.