Loyalty Marketing

When it comes to increasing brand awareness on social media for the holidays, a few chains stand out.

It’s almost time to stop using the term omnichannel retail.

Modern customers have told retailers that they expect consistency across channels during their shopping journeys. That caused some disruption several years ago, but the market responded.

Retailers that haven’t grasped the concept of omnichannel and implemented it successfully are generally out of business or losing serious market share to slicker competition. The term omnichannel has more or less become superfluous: It is now implied in the simple term retail.

Customers show surprisingly little reaction to loyalty programs, but for the upcoming holiday season this could be a good thing for retailers.

Asurion Retail Solutions has introduced an unlimited device protection plan to help retailers build stronger, more connected relationships with small businesses and consumers.

The new initiative is a first-to-retail product innovation, according to Asurion, that allows retailers to serve as a single-source destination for customers’ protection coverage needs across an unlimited number of devices purchased from any retailer.

Retailers who develop their e-commerce environments for mobile phone users appear to be on the right track.

According to the new Q3 Shopping Index from e-commerce platform provider Demandware Inc., tablets now account for only 11% of digital commerce traffic, down 22% from its peak of near 15% in the first quarter of 2014.
Meanwhile, mobile phones account for 41% of digital commerce traffic. Desktops still lead with 48% of traffic, but the only platform showing traffic growth is mobile phone.

Retailers looking to satisfy customers this holiday season need to be sure all channels are aligned and working properly.

More customers in more parts of the country now have access to more goods available for online order, with delivery the next or even same day.

Google and Amazon.com are trading blows in their battle to offer online delivery of a variety of goods, for a fee.

Retailers looking to satisfy customers this holiday season need to be sure all channels are aligned and working properly.

The new "2015 Connected Shoppers Report” of more than 2,000 adults commissioned by Salesforce and conducted by Harris Poll demonstrates that in order to succeed, retailers need to accelerate digital transformations to provide personalized, one-to-one customer journeys.