Loyalty Marketing

Target is embarking on its most omnichannel holiday season ever with more services designed to add convenience and value for shoppers.

In a new blog post and infographic posted on Target.com, the retailer details how the intersection between stores and mobile play a big role in the Target shopping experience: Nearly 25 percent of Target.com sales will be fulfilled by a store, either through Order Pickup or shipping from a store.

Target recently introduced two new "click-and-mortar" features designed to improve the shopping experience.

Black Friday at Toys“R”Us this year will be all about loyalty and social media.

Consumers find it easy to use social media for brand engagement, but that doesn’t mean they are using it.

According to the new “Global Brand Simplicity Index” from New York-based branding firm Siegel+Gale, 65% of consumers say social media is a simple platform for learning about brands, products and services via social media. Yet only 32% use social media for this purpose.

Similarly, 45% of consumers find social media simple for engaging customer service, but only 11% use social media for customer service engagement.

Seamless commerce is constantly evolving, and SAP is attempting to stay at the front of the curve with its new SAP Jam Communities with Commerce solution. The cloud-based customer engagement tool is natively built on the SAP Jam enterprise social collaboration platform, and also integrates with the SAP hybris commerce management platform.

At a recent event in Boston, SAP explained how the new solution enables retailers to build community pages that support and drive seamless commerce. Here are three of the most innovative community page features.

The “digital revolution” has turned the traditional retail marketplace upside down. Consumer expectations continue to rise and the Internet has broken down borders and created a global marketplace, dramatically increasing competition.

Amazon.com has expanded its Prime Now restaurant delivery service to Los Angeles in a move seen as a precursor to expansion of the food ordering capability to all 18 market where the one-hour Prime Now delivery service is offered.

Nordstrom joined Macy's this week in blaming weak traffic for its disappointing same store sales as the Seattle-based chain also lowered its full-year guidance.

Nordstrom Inc. said that for the third quarter ended Oct. 31 same store sales increased .9%. It posted earnings of 57 cents per share on $3.33 billion in revenue. And net sales increased 6.6 percent.

Those in the know say nobody walks in Los Angeles, and Amazon.com wants to make sure Los Angeles residents don’t have to move their legs to get restaurant food.

Amazon’s Prime Now one-hour delivery service has expanded in Los Angeles to include delivery from local restaurants. Using the Prime Now mobile app, Prime members in Los Angeles can view participating restaurants, browse menus, place orders, track the status of their delivery, and watch delivery driver progress in real time.