Loyalty Marketing

Office Depot had one goal when updating its loyalty program: to make sure that every shopper is rewarded.   The office supplies giant debuted its new loyalty program. Besides being free, the “Office Depot OfficeMax Rewards Everything” program is designed to save customers money, and deliver expanded benefits. The program evolved following a year-long pilot in several markets, a process that enabled the company to gather customer feedback needed to redesign the program.   

A warehouse club chain is making it easier for business customers to receive their online orders.   Sam’s Club is testing a business delivery program in Dallas. Besides enabling business owners to place orders online, new services offer members a choice in how they receive merchandise.   

Amazon wants to get Prime Day deals into shoppers hands even faster.    The online giant has added exclusive deals related to its Prime Now service to its Prime Day shopping extravaganza — a move that will get qualifying purchases to members within two hours. These deals will begin on Saturday, July 8 (two days prior to Prime Day’s launch), and run through July 11.  

In the wake of Amazon’s Prime Day hype, J.C. Penney is eager to drive momentum among its own online shoppers.    The department store retailer is getting ready to host its own online-only shopping event, “Penney Palooza.” The second annual two-day sale, which is set to run July 11-12, will feature “48 hours of non-stop savings,” according to the retailer.   

Despite plenty of generational differences, there is one thing that shoppers of all ages put a priority on.  

Regional supermarket operator Shnucks is the latest grocer to offer customers same-day delivery.

To be competitive, retailers must have a strong digital marketing strategy to be seen and heard, attract new customers, and build stronger relationships with existing ones. Spending on digital advertising is on the rise. In 2017, U.S. digital advertising is on pace to surpass expenditures on TV ads. Globally, more than 40% of media advertising budgets in certain markets are devoted to digital marketing, according to media company Magna.  

Gathering places and green spaces must be in the designs every new shopping center on the boards today. If you want people to come to a place to shop, you must first make them want to come to the place.