Loyalty Marketing

Walgreens’ mobile apps biggest fans aren’t exactly the demographic people typically associate with technology adoption.  

Target Corp. has entered the fast-growing next-day grocery delivery market.    The discounter on Tuesday launched a pilot for Target Restock, a next-day delivery service for household essentials and dry grocery items ordered online, in its hometown market of Minneapolis-St. Paul. The service, available only to Target REDcard holders, comes with a flat fee of $4.99 per box.   

Levi Straus is the second most patriotic brand in America. And Ralph Lauren isn't far behind.    That's according to the 15th annual Brand Keys survey of iconic American brands, which asked 4,860 consumers, balanced for age and political party affiliation, to evaluate which of 280 brands were most resonant as to ‘patriotism.’ Jeep took the top spot in the survey for the second consecutive year. (For complete listing of the 50 most patriotic brands, which includes several retailers, see end of article.)

In an era when shoppers want a seamless shopping experience, Walgreens is pulling out the stops to deliver on their expectation.  

While the pace of decline at B&N has eased, the company remains firmly in decline with sales down across the board. The saving grace is that a firm grip on costs, which were slashed by $137 million over the year, allowed the group to reduce losses for the quarter, and to post a $22 million net profit for the full fiscal.  

When it comes to mobile, department stores have a ways to go.   That's according to an annual report by L2's annual L2 Digital IQ Index: Department Stores 2017, which benchmarks the digital performance of 64 department stores operating in 14 markets globally. The report examines a brand's strengths and weaknesses across the four digital dimensions of site and e-commerce, digital marketing, mobile, and social.   

Physical stores still have some key benefits over online retail.