Office supplies giant makes big changes to loyalty program

Office Depot had one goal when updating its loyalty program: to make sure that every shopper is rewarded.



The office supplies giant debuted its new loyalty program. Besides being free, the “Office Depot OfficeMax Rewards Everything” program is designed to save customers money, and deliver expanded benefits. The program evolved following a year-long pilot in several markets, a process that enabled the company to gather customer feedback needed to redesign the program.



The program is now card-free, and integrated within the company's mobile app. Shoppers earn 2% on every purchase they make, and there are no minimum thresholds needed to redeem reward dollars. Members can also use available rewards any time at any Office Depot and OfficeMax stores, or online.



There is also a VIP tier for customers who spend more, such as small businesses. After spending $500 within a year, VIP members will receive free delivery with no minimum purchase and earn 5% back on ink, toner, paper, printing and copying services for 12 months. VIP members also receive exclusive perks such as special promotions, a birthday offer and free product samples or services, according to the company.



All members of the new program will also have access to member-only promotions and personalized offers based on their shopping habits. Additionally, “Office Depot OfficeMax Rewards Everything’s” members can earn $2 in rewards by posting online product reviews.



“'Office Depot OfficeMax Rewards Everything’ simplifies our loyalty program by offering 2% back in rewards on everything, and we mean everything,” said Lukana Justin, VP of customer marketing for Office Depot. “It’s simple to use and save while providing members with quicker access to rewards.”