Loyalty Marketing

The queue-free checkout is dominating retail headlines these days. Amazon's recent deal with Whole Foods Market, when combined with the online giant's visionary Amazon Go concept, has everyone imagining a new and improved process across the organic chain’s hundreds of stores.   

In the age of evolving consumer preferences enabled by digital technologies, customers continue demanding convenience and ease of use while shopping online. Additionally, they want instant gratification of purchasing items in the store and, increasingly, a combination of the two. To this effect, the buy online, pickup in store (BOPIS) option, or click and collect experience, has become a key component of customer satisfaction, loyalty and revenue growth.  

Best Buy ranks highest in customer satisfaction in the $24 billion-plus appliance market.    That's according to the J.D. Power 2017 Appliance Retailer Satisfaction Study. With a score of 857, Best Buy came out on top, ahead of Lowe's (840), The Home Depot (839), Hhgregg (831) and Sears (828). Overall satisfaction with appliance retailers in 2017 is 838 points, up from 821 in 2016.   

As the adoption of voice-controlled devices rises, so will the number of voice-enabled purchases.   This was according to “Walker Sands 2017 Future of Retail Study.” The report, which was conducted in late March, surveyed 1,622 consumers across the United States.    Nearly one in five consumers (19%) have made a voice purchase through an Amazon Echo or other voice-controlled device in the past year. Another 33% plan to do so in the next year.   

Amazon’s third annual Prime Day was its biggest shopping event yet — and the biggest day in its history for signing up new Prime members.  

Shoppers are buying more goods than ever online, but they also are increasingly picking the items up at — and returning them to — brick-and-mortar store.  

A smaller-format, neighborhood-oriented retailer beat out big-box competitors to rank as the nation's favorite home improvement retailer in a just-released study.    Ace Hardware, known for its neighborly service and an intense focus on the customer experience, earned the top spot, with a composite loyalty score of 63%, in a study by Market Force Information.   

Early indications are that competitors didn't give Amazon much competition price wise Prime Day.   The third annual shopping extravaganza, which kicked off on July 10 at 6 pm PST and was scheduled to run until the wee hours of the morning of July 12, was originally introduced as a way to reward existing Prime shoppers and attract new ones. With promises of new deals every five minutes, the company reported on Tuesday that customers worldwide are shopping at “record levels,” according to CNBC.