Mass Merchant

Walmart has long shunned outright sponsorship of a NASCAR team, while such other retailers as Target, Office Depot, Bass Pro Shops, Home Depot and Lowe’s have embraced the sport with much success. With most NASCAR fans already shopping its stores, Walmart has adopted for a more surgical approach, which is evident again this year as the company executes promotional events at stores in markets where races are being held.

New York City -- A judge ruled Thursday that a San Diego pro-gay marriage group can continue canvassing outside of Target stores in California, the Associated Press reported. However, protestors must stay 30 ft. away from store entrances and canvass at just one entrance at a time.

The retailer had sought an injunction barring the activists from every outlet in the state, alleging they harass customers by cornering them near store entrances to discuss gay marriage, solicit donations and collect signatures on petitions.

Walmart may be the nation’s largest grocer, but it’s not because of the compelling presentation of fresh produce or appetizing meats. The stuff is cheap, sure, but the quality isn’t always there, and even when it is, the manner in which products are packaged and merchandised detracts from quality perception. Then there are the issues that arise with so many shoppers, not to mention their unattended kids, pawing through displays of tomatoes, bell peppers and grapes. Items get bruised, or roll on the floor and get run over by carts.

WEST BLOOMFIELD, Mich. -- Meijer is now selling an exclusive line of aprons for the kitchen and garden. The line was created by Crypton, a manufacturer of eco-friendly fabrics, in partnership with television host and author, Katie Brown.

The "Katie Brown Simply at Meijer" line is available at all Meijer's stores and at meijer.com.

ISSAQUAH, Wash. and WESTBOROUGH, Mass. -- The shifting of Easter to April this year impacted the warehouse club sector last month, as both Costco and BJ’s reported March comps that were negatively impacted by the calendar change. Without the benefit of Easter sales, both companies still managed to turn out respectable comps.

New York City -- Although there were some same-store drops among the discount retail players in March, most beat Wall Street expectations and showed that shoppers are continuing to spend despite a less-than-ideal economic climate.

Costco Wholesale Club was a strong performer in March, beating analysts’ estimates with a 7% rise in same-store sales for the month, excluding fuel. Wall Street expected a 5.5% increase.

New York City -- A poll released Thursday by Harris Interactive named Target Corp. as its Value Retail Brand of the Year.

According to the 2011 Harris Poll EquiTrend Study, Target has the strongest consumer brand equity among retail brands. Overall, awards are given in each of 46 different categories.

This is the second consecutive year Target has led the way in the Value Retail category, with the gap between runner-up Wal-Mart increasing.  

A new Harris Poll EquiTrend study out this week shows Target, not Walmart, as the Value Retail Brand of the Year. That would be bad enough news for Walmart given the company’s prospects in the United States are closely tied to its reputation for low prices, but this is the second year in a row Target has been named the top Value Retail Brand and the gap with Walmart even widened this year.