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Burlington warms hearts with warm coats
Burlington has partnered with K.I.D.S./Fashion Delivers and ABC’s Good Morning America for its eighth annual Warm Coat Warm Hearts coat drive, themed around “Families Helping Families.”
The coat drive, which kicks off on Saturday, November 1, 2014, will benefit K.I.D.S./Fashion Delivers, a national non-profit organization dedicated to providing apparel and other products donated by manufacturers and retailers to community charities across the U.S. and throughout the world.
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Talbots selects APT analytics software
Hingham, Mass.-- Talbots Inc. will license APT’s software, including its Test & Learn and Market Basket Analyzer platforms, to test and analyze key business initiatives including promotions, merchandising, marketing and store operations. Talbots will use APT’s Test & Learn approach to identify which actions are most successful in improving performance and measure their impact on a test versus control basis.