Canada Goose launches new e-commerce site with Demandware

Toronto, Canada –- Luxury outdoor apparel brand Canada Goose is using Demandware Commerce to power its global direct-to-consumer strategy. Canada Goose’s first ecommerce site, serving consumers in Canada, went live in August.



The Canada Goose e-commerce site features information on how its products are made, the company’s history, and imagery, narrative and videos. Search capabilities include the ability to sort products by color, size, product line and TEI (Thermal Experience Index). The “Find a Retailer” option is prominently displayed throughout the site to support the company’s traditional distribution channels, and the site is mobile-optimized using the responsive Web design capabilities of the Demandware platform.



“For Canada Goose, our e-commerce site is more than a sales vehicle; it’s a destination that brings our customers closer to the brand, regardless of the channel they use to make a purchase,” said Jacob Pat, VP of IT, Canada Goose. “With Demandware Commerce, we now have a strong digital backbone for global commerce operations that allows us to have complete control over the brand experience, and gain the flexibility and scalability to continually innovate and expand our reach.”



The implementation of the project was led by PFSWeb, a Demandware Link Solution partner.